Amanda Abelove
Product Manager


  • 10+ years of extensive experience designing, building, and implementing consumer and business web and mobile applications.

  • 5+ years providing large-scale to detailed business analysis and project management for high-profile clients like Disney and NBC Universal.

  • Delivers and manages requirements to time and cost for projects typically up to $5m in value and 12 to 18 months in duration.

  • Ecommerce experience with card not present (CNP) transactions


Guidance, Marina Del Rey — Business and QA Analyst


Responsible for documenting requirements for Magento 2 replatforming project.

  • Worked with client to expedite development tickets and improve communication with QA for definition of done

  • Documented requirements and wrote end-to-end functional test cases

  • Identified and prioritized critical items to address in checkout and returns flows to match business rules prior to go live, Playa Vista, CA — Product Manager

AUGUST 2015 - MAY 2017

Responsible for working across teams to oversee the creation, improvement, and maintenance of the Azubu main website and connected mobile and Roku products.

  • Improved signup conversion funnel by 21%

  • Handled localization for 7 languages, reduced CPW from $1.25 to $.17 with improved quality and reduced management overhead

  • Improved SEO to raise Google search ranking

  • Developed user personas and data used in investor presentations and keynotes

  • Led sprint planning for architecture team and participated in daily standups with development

  • Categorized user feedback, support cases, and social comments in a reportable database to identify key UX improvements and support issues according to our users

  • Implemented user research, developed feature briefs and user stories with acceptance criteria in Agile format for web application and connected mobile products

  • Represented product team for meetings with Customer Support, Community, Business Intelligence, and Architecture teams to communicate choices/progress and remove obstacles

Accurate Background Inc., Irvine, CA — Senior Product Owner

JULY 2013 - MARCH 2015

Responsible for designing a user-centered responsive web version of the candidate portal to help lower operational overhead and improve the candidate experience.

  • Led mobile-first initiative with Responsive Web Design (RWD) and channel-agnostic communication (SMS text, voice, email, and print) for new B2C product offering

  • Provided UX field research, data analysis, and information architecture services to improve user engagement

  • Prototyped using Bootstrap, HTML5, JavaScript, CSS and JQuery

Experian Consumer Direct, Costa Mesa, CA

FEBRUARY 2011 – JULY 2013

Platform Analyst

Responsible for designing and developing an improved dispute resolution process for premium consumer credit reports.

  • Provided analysis and design for Report Management Center, with expected $5 million lift in EBIT per brand, retention benefits, and increases to net new customers

  • Retrained 4 people on how to write requirements using Agile modeling techniques

  • Guided team on requirements gathering for two licensed customers in the financial and credit industries

  • Received acknowledgement and recognition for significantly improving the requirements gathering process at Experian Consumer Services

UX Information Architect

Responsible for user research for improving the UX of the consumer services portal for premium consumer credit reports.

  • Supervised UX research, handling over 10,000 site feedback comments on a quarterly basis, and discovered 25% of user feedback dealt with broken sign in processes. Results of research directly contributed to the repair of sign-in process which increased percentage of returning members and improved customer retention overall

  • Facilitated market research and field usability tests

  • Maintained interactive prototype wireframes and mobile wireframes

  • Contributed to deliverables such as presentations, prototypes, style guide comps, flow diagrams, process flows, specifications and design patterns to promote overall clarity and consistency

  • Defined requirements and standards of user interface by creating user scenarios, personas, user stories, in addition to documenting use cases, requirements and interaction patterns

  • Trained three employees

Findology Interactive, Century City, CA — Product Manager


Responsible for the redesign and implementation of the advertiser and partner web portal to coincide with re-platform of high volume ad network onto new technology.

TierOne Consulting and other agencies, Southern CA — Business Analyst


Responsible for providing requirements gathering, documentation, project facilitation, and testing services to numerous high-profile clients including: REAL D, Sony, Toyota, ConAgra Foods, Disney, NBC Universal, and Universal Studios


Location: Southern California

Open to relocation

US Citizen



⁃ UserZoom

⁃ OpinionLabs

⁃ Peek/UserTesting



⁃ Photoshop

⁃ Illustrator

⁃ Indesign



⁃ Axure

⁃ Sketch

⁃ Craft

⁃ Invision

⁃ Marvel


Project Management

⁃ Basecamp

⁃ Jira

⁃ Rally



⁃ Google Analytics

⁃ Omniture




⁃ Javascript


⁃ Bootstrap

⁃ Foundation

⁃ Ruby / Rails


⁃ Git

⁃ Subversion


Quality Assurance

• Selenium

• Browswerstack


Certified Scrum Product Owner (CSPO)


Certified Scrum Master (CSM)


User Experience Design -


Object Oriented Design and Programming - UCSC Extension


Business Analysis Masters Certificate - BUTRAIN


Ruby on Rails, Front End Development - General Assembly


UCSB, Santa Barbara, CA — BA Law & Society


“30 Days to Ready”

As a user researcher, supporting the TriCity CERT program in redesigning their outreach efforts to better serve residents.